Privacy Policy

This Privacy Policy explains how Bedford Endodontics (“we,” “us,” “our”) collects, uses, and shares information when you visit our website or interact with us online (the “Site” and “Services”).

1) Scope: What This Policy Covers

This Policy describes information collected through the Site (for example, when you submit a contact form or browse pages). It is not intended to replace our HIPAA Notice of Privacy Practices, which governs how we handle protected health information (PHI) created or received as part of providing care. (Many healthcare websites separate “website privacy” from HIPAA/medical privacy.)

2) Information We Collect

We may collect information in two main ways: information you provide and information collected automatically.

A) Information you provide

Examples may include:

  • Name, email address, phone number

  • The content of messages you send us (e.g., questions, appointment requests)

  • Any other information you choose to submit through forms or communications

Competitor policies commonly describe collecting contact details only when users voluntarily submit them.

B) Information collected automatically (usage/technical data)

When you use the Site, we (and our service providers) may automatically collect:

  • Device and browser details (type/version, operating system)

  • IP address and general location data inferred from IP (approximate)

  • Pages viewed, time spent, clicks, referring/exit pages

  • Diagnostic and performance data

This is the same “usage information” pattern described in the references.

3) How We Use Information

We use information for purposes such as:

  • Responding to requests (e.g., contacting you back about an appointment request)

  • Operating and improving the Site (performance, troubleshooting, analytics)

  • Security (protecting the Site and users, preventing misuse or fraud)

  • Communications you opt into (if applicable)

This aligns with the typical “respond + improve + security” use-cases described in the reference policies.

4) Cookies, Analytics, and Similar Technologies

We may use cookies, pixels, and similar technologies to:

  • Remember preferences

  • Understand how visitors use the Site

  • Improve content and functionality

You can usually control cookies through your browser settings. If you block cookies, some parts of the Site may not function as intended. The reference policies describe cookie-based analytics (including examples like Google Analytics).

5) How We Share Information

We do not sell your personal information in the ordinary sense of “selling it to others for their marketing.” (Several referenced policies emphasize not selling personal data.)

We may share information in limited situations, such as:

A) Service providers

We may share information with vendors that help run the Site or support operations (e.g., website hosting, analytics, spam prevention, IT/security support). They are permitted to use information only to provide services to us.

B) Legal and safety reasons

We may disclose information if required to comply with law, subpoenas, court orders, or to protect rights, safety, and security.

C) Business transitions

If we undergo a business change (e.g., merger, acquisition, asset transfer), information may be transferred as part of that process, subject to appropriate protections.

D) With your direction/consent

If you ask us to share information (or clearly consent), we will do so.

6) Third-Party Links

Our Site may link to third-party websites or platforms (e.g., social media). We are not responsible for the privacy practices of those third parties. Please review their policies separately.

7) Text Messages and Email Communications

If you choose to receive texts or emails from us, standard carrier/message rates may apply depending on your plan. You can opt out of promotional texts/emails when offered (for example, using an unsubscribe link or responding with a recognized opt-out keyword if applicable). (The Perry policy includes SMS opt-out language; if Bedford Endo will not use SMS marketing, we should remove “promotional” references and keep it appointment-only.)

8) Security

We take reasonable steps to protect information collected through the Site. However, no website or internet transmission can be guaranteed 100% secure. (This is consistent with the security disclaimers found in the references.)

9) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through the Site.

10) Your Choices

Depending on how you interact with us, you may:

  • Request we use a different method to contact you (e.g., phone instead of email)

  • Opt out of non-essential cookies via browser settings

  • Unsubscribe from marketing emails (if any are offered)

11) Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

12) Contact Us

If you have questions about this Policy or our privacy practices, contact:

Bedford Endodontics
Attn: Privacy Contact
Name: Bedford Endodontics
Phone: 603 698 0222
Email: admin@bedfordendo.com